Humans look at risk and reward in the context of their own personal financial position. Everyone looks at risk differently, based on our varying life experiences and financial position. We have created a culture in our Firm to diligently give values based advice. Whether we’re discussing investment selection, risk management, or market movements we are mindful that our purpose is to keep your values and money moving in the same direction.
This is why we ask all of our Clients to do the 3 minute Risk Questionnaire through Nitrogen. Nitrogen (formally Riskalyze) is the first-ever way to objectively pinpoint your investor-risk tolerance. It helps your family and our team to quantify your risk preferences as an investor to your existing portfolio(s) and retirement plan.
Without a doubt, every family who has completed the Risk Questionnaire has a new clarity about the risk & reward balance they want in their investments.